Category Archives: Ecommerce


Creating a strong and creative brand identity is an essential step in the success of a business. Your brand must convey the right message while targeting its target audience precisely. If you follow the right steps to build awareness of your brand, your business visibility will see exponential growth.

Of course, start-ups and new businesses sometimes struggle to start when creating and building a profitable brand. There are many facets to consider, and you’ll want to take the right steps to increase your business’s longevity and positive results.

Discover five basic tips for developing a brand image

Know your target audience

When it comes time to develop a brand image, a lot of time, effort and money come into play. Therefore, the most important aspect of building a brand image is responding to the question, “which is the target audience of my business?” “. Understanding the needs of your customer base will help you create a brand image that reaches your audience.

Knowing your customers’ tastes is one of the many things to consider when creating a brand image that is both attractive and unique. As a general rule, a ‘branding’ and design should be developed which speaks to the ideal consumer and considers the brand as an individual.

What would they like to communicate about your business to the world around them, and how would they communicate? By building a brand identity that is attractive, compelling, and clear in its purpose, you will have more chances to increase your visibility while gaining many followers.

How to define your company’s brand image

Once you have determined who you are talking to, you will need to start working on the brand’s details and characteristics. One of the most important aspects of brand building is staying consistent, and doing that, you need to define the who, what, when, and why of your business. Make sure you have a clear mission or mandate that you respect.

This mission will be used to describe both the vision and the goals of your business. With a clearly stated goal, your customers will be able to know exactly what to expect when they contact you. Staying consistent with your mandate and all the visual aspects of your brand image is a key element for your business’s success.

Customer recognition will only occur if you build a strong visual aesthetic in harmony with the rest of the brand characteristics.

Above all, your branding and your brand’s design will need to reflect the tone you want to adopt. Do your research to learn about current design trends and find a way to incorporate some of these elements into your brand’s style without going overboard, of course. Plus, find effective ways to get your message out, too.

You will need a lot of time and energy to research, work on a logo and website, and promote it all.

However, if you fail to communicate your message consistently, these efforts will either be in vain or less effective than you might expect. To build a successful brand, it will be important that you understand your market segment well and use that knowledge to get your message across.

Visual brand identity: design, color, and logos

The first consumer interaction with your brand is through your visual identity and logo. This is very important in the branding process, and it is often the first thing your customers will associate with your brand. Therefore, you should try to create a good first impression. There are several other aspects to consider when designing a logo, including color, shape, typography, and adaptability.

Color may seem like a mundane aspect, but it’s worth paying attention to. Humans respond strongly to visual stimuli, and therefore the color of your logo plays an important role in the reaction it will seek from consumers. Additionally, the tone and shade of each color will impact how the public will view your business.

Each color is associated with different symbolism and feelings, so it is worth doing your research or working with a professional designer who can help you design your logo while building a brand that has a strong identity.

When designing a logo, another point to remember is to think long-term, asking yourself if your logo will still be relevant ten years from now. Also, think about the ways your logo will be used, whether online or in real life, on billboards, in magazines, stationery accessories, automobiles, etc.

You will want to create something that is both original and adaptable to be used in several ways.

Communicate beyond your logo

Having a good logo is essential, and many companies confuse branding and logo. It’s important to distinguish between the two. More specifically, the brand corresponds to the personalization of your business. Remember when it was said that you have to see your brand as a person?

This is important because your brand should express why you do what you do and present the reasons that make you unique.

There will always be other companies like yours, but you differentiate yourself and characterize your brand image. Consider creating a slogan to associate your name and logo directly with your branding. This should directly communicate the benefits of your products and services.

Brand integration: how it works

Now that you have developed and thought about your brand, you are ready to integrate it into your community. The content you create acts as a seller, a store, and a marketing department for your company. Everything you post helps define your brand.

The language used should match your brand personality, and your business should use a carefully crafted tone. It would be helpful if you also built a narrative model so that your audience knows who you are.

People love stories that they can relate to, especially ones where they can build an emotional connection. Therefore, the tone employed by your business should be tailored to match the personality of your business. Thus, you will build a solid foundation from which you can build relationships with new customers. Use social media as best you can because these platforms offer some free advertising.

This is a great way to connect with your consumers, and you can try them all out to see which platform works best for your brand. Finally, social networks are used to speak directly to customers, new and old. Very often, this will have a positive impact on your reputation.

Study your brand data

It cannot be repeated enough: your brand’s design and branding are key elements in your business’s success. Of course, it’s hard to know what you’re doing right and wrong, what works and what doesn’t. Thus, it is suggested that you do a / b testing and track performance data that will allow you to measure interactions and reactions to your brand.

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What can be the purpose of a website?

Contrary to what one might think, it is not easy to formulate a single answer to such a question.

However, for most marketers, the role of an effective site is to allow a continuation of the conversation with visitors who have initially agreed to receive some form of communication from you.

In this way, it becomes possible to focus attention on the most interesting leads and convert them into customers.

Suppose lead generation is one of the main missions of a website. In that case, the conversion rate turns out to be a metric of crucial importance for SMEs – particularly SaaS – since it allows to know if the proposal of the value matches the expectations of prospects and customers.

That being said, improving the conversion rate is not innate, and the objective of this article is to present you with the eight keys that should allow you to achieve it.

Remember that if the website optimization is done enough, it will result in a noticeable gain in your marketing strategy’s effectiveness.


To address this first key success factor, you need to put yourself in the shoes of your website visitors for a moment, asking yourself why (s) they should prioritize it over your competitors.

From this answer, you will be able to establish an unambiguous value proposition. As Kissmetrics indicates, the most efficient websites in terms of conversion rates precisely communicate about their products/services.

This is a very important point, simple to implement. Yet, we still find it often neglected, resulting in the premature departure of a significant volume of leads.


This second tip derives directly from the previous one. Once again, you must ask yourself what your visitors expect to adapt the content – especially the calls-to-action – to respond to their expectations.

In concrete terms, be careful not to use too many generic formulas for calls-to-action to favor more tailor-made proposals, which have a much better chance of generating more leads from your site.


How many mandatory fields must a visitor to your site completely if they want to subscribe to the newsletter or download a document requiring that they have previously opened an account?

It is perfectly understandable from a good marketer that he is in the perpetual quest for more data on his buyer’s persona. However, your visitors are looking for almost instant gratification; in short, what they want from you, they want it without delay!

Also, the rise of smartphones is indisputable in terms of a Web access terminal, or do you imagine your leads taking the time to fill in 20 or more fields from the small screen of their mobile phone??

Neither do we, so to maximize your conversion rate, don’t hesitate to shorten your forms, which will reduce the “entry barriers” to your site.


In terms of writing and at the risk of disappointing you, intellectual honesty requires us to confirm that this is not an exact science. The way you detail your services, news, moods and present yourself on an institutional level strongly depends on the target audience.

It remains true that if many Internet users do not read an article after reading it, watch its title in hand in two seconds. This is explained precisely because the latter has not been able to capture enough of their attention.

Through carefully chosen titles – and, why not, previously tested with a representative sample – you must quickly convince your readers that they are in the right place and that they have every interest in continuing to learn about your content.


When it comes to a website, no doubt you have heard – or sooner or later will hear – a self-proclaimed expert tell you that the home page is the keystone of the whole structure, and that ‘as such, it is the one that has the most importance on your site.

The reality turns out to be much more nuanced; however, a blog can also serve as a remarkably effective entry point.

What is more, be aware that positioning relevant offers on your ten most visited pages will result in an almost mechanical increase in your conversion rate.

You want an example: Say, on a page, you wrote a piece of “x ways to generate more leads from Twitter”. The theory is known as “content upgrade” means that if you add, on the same page, a more complete and detailed manual so that your visitors who want it can go even further, you are maximizing your chances of this download being performed frequently.


What are people saying about your business?

This is an extremely important question. Indeed, you can scream your lungs from the rooftops whatever you want, in fine, the best proof of your skills lies in the positive feedback from your customers.

Accordingly, we encourage you to include these testimonials in full or as a few quotes, and you will have an additional element to maximize your conversion rate.

As for the less positive comment, do not neglect them!

Provide answers that are both asked and argued to demonstrate that you will not leave negative comments unanswered. In this regard, do not forget the saying “who does not say word consent”.


According to HubSpot, which is based on several gaze tracking studies on the web, we know that people are more interested in articles and posts that have one visual – or more.

Better yet, if the images appear consistent with the text, visitors spend more time observing these visuals than reading the text itself. It is also for this reason that infographics have a very important impact when it comes to lead generation.


A statistic alone should convince you of the added value of a video in terms of lead conversion.

Are you ready?

So let’s go: when a page has an interesting video – that is, in keeping with the rest of the page’s theme and done well – it can increase the conversion rate by up to around 80%.

This performance is remarkable; it is well worth developing said videos, from script to filming. In any case, while we often talk about improving the user experience, all the surveys show that a well-made video is always highly appreciated by visitors.

Suppose you are thinking of creating your business website and looking for expert Web development in Pakistan to create your website. Contact Web Development Services to make your business profitable.