main social networks | Blogosphere

Content marketing has many attributes whose role goes beyond digital marketing. A business needs to focus half of its efforts on posting new topics. The other half should be focused on sharing the content that has been created.

There are many ways to amplify your content online. For example, you can create email marketing campaigns, join digital communities, or post topics on forums. However, sharing on social media is arguably the most effective way to reach your target audience, increase traffic and improve visibility. So how do you encourage users and influencers to share your content?

You are lucky; we have prepared some tips and tricks for you to encourage Internet users to share your posts. The benefits are manifold, so read on if you’re curious about which strategies to use.

Here is how to increase the sharing of your content on social media!

Sharing on social networks is give and take

When you’re in the early days of content creation, don’t think that posting compelling, well-articulated information is enough to get people to share it. Granted, this is the first step, but more importantly, you need to invest your time and energy in building relationships and sharing content with others before getting any feedback back. Your ability to promote your content will largely depend on how you relate to the world around you on social media.

Share the publications of experts and influencers in your industry; this is one of the best ways to increase your visibility and website traffic. If you are successful in engaging important people or businesses, you will build a strong network for yourself, which will benefit the content you seek to promote. Above all, don’t fool yourself into thinking that visibility and fame will happen overnight. When it comes time to share content with your followers, be consistent. The more consistent content you share, the easier it will be to share it with you.

In most cases, the professionals in your industry will have no reason to share your posts unless you can successfully engage them and they want to establish a partnership. Make it easier for Internet users to quickly share your publications and add share buttons to your website. Also, it is important to select your social networks according to your field of activity. If your target audience spends a lot of time on Facebook, make the Facebook share button visible and accessible.

Get creative

There is a lot of content online. Therefore, it is essential to be tactical and creative when you share influencers’ posts, hoping that they do the same with yours. For your posts to stand out and be shared, you need to consider an approach that helps you connect with your audience. A good technique is to use your platforms to teach people how your content is useful.

For example, you can use a blog or set up advertisements to present your business or promote your services. This tactic is a great way to build relationships and even get the attention of mentors you admire and respect who are part of your industry.

Investigate and communicate

A little investigation doesn’t hurt anyone. It could be necessary to achieve its goals in terms of sharing on social media. Asking their network to share their content doesn’t necessarily mean they’ll broadcast what you want them to share. There is a good way to request that posts be shared across various platforms. First, target the elements, including creative people and influencers in your field.

Do you have content that could be of added value for their audience? This is an important point to be aware of when delivering other people’s content and when offering your content to share. Remember that a lack of content sharing could undermine you, so it is essential to fix it.

You will benefit greatly if influencers or members of your professional community share your content in their posts. In return, don’t forget to mention their ideas, comments, or thoughts in your future posts. However, this practice should not be abused so as not to lose your originality. Instead, make sure you understand how to conduct tactical and playful actions. If you find a way to engage users before you share their content, there’s a good chance you’ve achieved your goal by cultivating interesting relationships.

Think strategy

You will understand that creating specific and strategic partnerships is one of the main ways to share content on your network. Moreover, there is a good chance that people or companies are looking to make connections in their activity sector. This is all the more true for companies with which you are not directly in competition. It would be interesting to approach them while ensuring to create partnerships based on positivity, visibility, and sharing.

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1. Overview of the main social networks

Facebook

Undoubtedly the best known of all, at least for the general public. With more than 30 million monthly active users in France, Facebook is well ahead of social networks in terms of subscribers. We’re talking about mass media here. A few years ago, advertisers on Facebook primarily targeted consumers in B2C communication campaigns. However, as the line between professional and personal life is increasingly blurred, professional pages perform very well on the platform.

B2B social network number 1 for several years, LinkedIn holds an important place in the landscape of social networks, with more than 10 million monthly users in France. The e-reputation of a company very often passes through this social network, which makes it possible in particular to improve its notoriety by the sharing of information and detailed articles. Essentially focused on the professional side, this social network makes it possible to reach users who wish to obtain detailed information on certain companies.

Twitter

Twitter has managed to do well, with more than 10 million users per month in France. The primary benefit of this social network is instantaneity. Indeed, a professional company has the possibility of communicating on certain subjects and of having an almost immediate return on behalf of the Net surfers. Hashtags also make it possible to surf the buzz of the moment, and some brands with experts in Community Management manage to get people talking about them in this way.

Instagram

The social network in full swing in recent months, with already more than 12 million monthly users in France! With more and more users, Instagram is gaining ground over its main competitors. Essentially focused on the visual, with the possibility of sharing photos and videos, this social network also makes it possible to capture immediate feedback. Like Twitter, instantaneity is Instagram’s great strength, with the ability to share information more visually and be close to Internet users.

Youtube

The video hosting site is the world leader in its category, with over 20 million monthly users. For professionals, YouTube makes it possible to publish videos and establish real proximity to their community. Since video is a fashionable format, many influencers make the platform and Internet users happy. Indeed, the video can be viewed on all types of screens – including smartphones – and can be easily shared, with a strong potential for virality.

2. Build an effective business strategy on social networks

Definition of targets

The content must agree with the audience, regardless of the networks of Social Media Marketing in Pakistan chosen. Thus, the first step of an effective business strategy on social networks is to define the targets. And this applies all the more in the context of a B2B market. The most important thing is to know your prospects well, to draw a typical portrait, and to define the social network (s) to target as a priority.

Choose the relevant social networks

After having defined the typical portrait that a company wishes to reach on each social network, a crucial step takes place. Indeed, you have to find the right balance between being present on one or more social networks to ensure the regular production of relevant content.

Support can then be ideal for carrying out a complete audit. The analysis of what the competition offers or even of the habits of the typical portrait, including the information sought by your potential audience, can be all criteria on which to rely to define the social network (s) on which to work position.

Optimization of editorial strategy

The next step is the setting-up of a clear editorial strategy adapted to the chosen social networks. Each social network having its characteristics, communication on each of them cannot be identical. Thus, depending on the targets for each social network, it is necessary to define a type of support and a tone to adopt in its communication.

Where LinkedIn users are used to reading rather detailed articles, Twitter users seek to find the desired information in a few characters (140 maximum for years, 280 since late 2017). The editorial strategy must therefore take into account this type of criteria, with more powerful messages on the first social network cited, and concise and powerful messages on the second.

This analysis thus leads to a clear editorial schedule, containing all the information to be shared on the various social networks chosen, as well as their publication dates and times. Indeed, these two parameters can make all the difference, with “peak hours” on social networks, to be targeted as a priority to reach as many people as possible.

Performance measurement

What would an effective business strategy be without performance measurement? With the democratization of social networks, especially in marketing, many tools have emerged in recent years. They allow companies to analyze their results, such as the number of visits to their website from a particular social network. Other tools will enable you to plan publications on the various social networks or retrieve statistical data following a post.

3. Social networks: what contributions for a B2B company?

Visibility, e-reputation, and brand image

The first added value of setting up a good communication strategy on social networks is gaining visibility. Prospects and customers of a business can indeed find the information they are looking for and see the dynamism and modernity of a business.

Also, for several years and with the advent of social networks, a company’s e-reputation has been a key parameter. Taking control of its brand image on social networks allows a company to control the information shared in public and, therefore, to have control over its online reputation.

This digital notoriety can make the difference between several competitors, for example, in choosing a supplier within the framework of a B2B company. The implementation of a communication strategy on social networks makes it possible to share the positive elements of a company (news, achievements, material, etc.) and to establish the first link with customers and prospects.

Share your know-how to attract attention and reassure your targets

Also, in the context of improving a company’s reputation, social networks make it possible to disseminate certain information to share its know-how. Readable, interesting, and well-targeted content, according to the social network, makes it possible to share elements of its functioning, such as photos or videos of its production chain, its best practices, and expertise.

Depending on the elements chosen, a company can show what it can offer its customers. By sharing this type of content, it captures the attention of its target and redirects it to its website, potentially making it a new partner. It is also a way to reassure and establish a form of trust with its customers and prospects.

With increasingly impressive statistics (for example, more than 80% of French people regularly use one or more social networks), the field of possibilities is simply gigantic. Thus, a good communication strategy on social networks can make a difference, especially in certain industrial sectors where companies do not yet use it.

Loyalty

In a world in perpetual evolution and where the norm is to go towards the least expensive, loyalty appears more important. Social networks are a very good vector of allegiance, with the possibility of creating user communities.

First, social networks make it possible to set up a dialogue, whether through posts addressed to all the people who follow the company or through personalized exchanges.

Then, social networks make it possible to set up a visual identity specific to each company. This makes it possible to consolidate its brand by generating a base of interested contacts, by animating this community, and by encouraging the most fervent customers to become ambassadors.

Finally, social networks allow customers to be rewarded. Indeed, different campaigns can be set up to offer additional services or specific benefits to their community.

Improve natural referencing

The last and not the least stage is the contribution that social networks have on the natural referencing. Indeed, the traffic generated by a website from a social network is a very interesting asset for SEO.

Search engines are fond of this type of traffic because it proves, in the majority of cases, that a website is attractive to Internet users. In addition to increasing the traffic of a website, social networks are gaining more and more weight in the way search engines organize the results of certain searches.